This is another big week for advertising on Sleep Tight Stories for which we are grateful, as without them we might not be able to continue doing what we do. At the same time I likely won’t sleep, as I fear our listeners will balk and bail, or there will be a tech fail. Our numbers are still just about the same from the last ad campaign but this I see as a sort of stress test for listener loyalty.
I’ve taken a new approach to running of late, partially a result of listening to a number of interviews of Courtney Dauwalter. She espouses a joyful enthusiasm towards getting outdoors and moving your body which has been lacking for me these last 8 months. No training plan just run as your body feels. Of course, what her body can do and mine are miles apart, 240 miles, as she has been the winner of the 240 mile MOAB race over all participants. Which is great evidence of what the mind is possible of doing.
She is also a refreshing change from the “dominate”, “crush”, “who’s carrying the boats son” testosterone addicted athletes I’ve been listening to for too long.
So I go out and run, look at my surroundings, take pictures, and don’t worry so much about pace. It’s been working very well and despite the increasing cold I’ve been enjoying running. I tried to do the same today, as it was the type of temperatures I’d love to see all winter, but alas my Achilles still doesn’t want to come along with the rest of me. This injury just does not want to go away.
My plans are, if I can heal my injury, to spend an increasing amount of time running on the trails culminating in some moderate distance trail race in the summer, ideally in Utah, COVID willing.
Living and now working under people gives you insight into strangers lives.
Our first year back in Charlottetown was a nightmare, as we lived under a neighbour we unaffectionately called “Stampy”. He and his family own a restaurant in the downtown and would look like model neighbours – always a smile. But surfaces can be deceiving and many nights were filled with parties and people falling down drunk. Not the neighbours I wanted at this stage in my life.
Now I work in an extremely quiet office below a publisher of a periodical, which my past experience tells me is primarily a sit down do work affair. The noisy days of setting type are over but for those who appreciate the craft.
And yet there are days when I hear people constantly walking on their heels, using what sounds like a cement mixer, shuffling drawers and dragging large objects across the floor (dead body?). It’s at times like working under the constant din of a hotel lobby.
I mostly have my headphones on and it’s not in the same league as Stampy but it often leaves me curious. Maybe one day I’ll just ask.
Sheryl received an unexpected gift of coffee beans and pineapple cakes from Taiwan. Much appreciated and I feel lucky that she has such great friends. I’m anxious to try the coffee, not just because you can never have enough, but also to test the likely romanticized memory I have of the quality of beans in Taiwan. Pineapple cake is an odd pairing with coffee but I will give that a try too.
The medical system on PEI has been a swirling cesspool of negativity of late with my own opinion being of the we are doomed when we get older type. I’ve been so concerned that I’ve starting questioning the logic of moving home, particularly as we enter the time when the machine that is our body starts to need concerted attention.
We don’t have a family doctor, and we have found it increasingly difficult to see a doctor at a walk-in-clinic. Often, the Water St. clinic will be full in less than a minute after registration opens. This week though, to my surprise I was able to book an appointment, which is in itself a cause for celebration. Upon arrival I was greeted with such positivity I had to ask the nurse what was going on. Why are you all so happy? She just chuckled and I forget what she saidw but I get the impression that these are people that enjoy doing what they do.
I’ve been experiencing some middle age malaise which has been interfering with my sleep at night – how I continue to function on so little sleep is a mystery, though yesterday was an exception and I went and bought groceries instead of doing what I had planned.
The doctor I saw at the clinic, was personable and gave me as much of her time as someone working in a clinic could afford. After our talk, she asked the nurse to take some blood in order to order some comprehensive tests and I was told to expect a 10 business day wait.
Well, yesterday after a scant 3 days the doctor called me to tell me that everything was better than perfect, made some George Burns references, and was again generally a beacon of positivity. The medical system in this case over delivered, what a joy.
I’ve had the (mis)fortune of interacting with medical professionals all over the world, and I can say I prefer those on the Island to most others I have interacted with. I just hope we can give them the pay and environment they deserve, and us the access we need.
Reason #100 why I can’t lead a business.
October, November and December are big months for podcast advertising and we have been fortunate to have a number of baked in ads, feed drops, and our first campaign across all our audio inventory. We upgraded our hosting to Libsyn’s expensive enterprise plan specifically to take advantage of their digital ad insertion software which we need to be able to serve ads for larger campaigns.
We’ve been advertising our own products fairly consistently for almost a year but host read ads have been sporadic and not enough of a revenue generator to start paying a salary. Our call to actions for our listeners have been slow and strategic – we wanted to make sure that this model worked for them and we wouldn’t have a mass exodus. Until now we have had no push back from them.
The new campaign ads are different. Though the script was carefully crafted, and produced to be as relaxing as our stories, the pre roll is there to listen to before each and every story. The only escape is to press the forward button.
The email and messages have already started protesting the changes. Which bothers me and has me considering whether or not this is the correct approach for us. It feels like there is nothing worse than disappointing your listeners, especially when they are children. Yet, this campaign accounts for almost a 1/3rd of our yearly income and without 2-3 of these a year podcasting as a stand alone activity will be not be viable. We’ve had the longest runway imaginable and it’s now time to see if we can continue.
I dislike this focus on money and how it interferes with making nice things.