In a recent conference call with the CEO of Supercast and his marketing team we briefly discussed our recent uptick in subscriptions and low churn rate. This was part of a broader discussion which I should find time to write about later this coming week.
It’s really difficult to know why people subscribe when they do without explicitly asking them. Podcasting is entirely opaque with very little data unless you take concrete steps to invade peoples privacy, which we don’t.
We ran our first promotion, which might lead you to believe that people are price sensitive, and our pricing is too high. Our ads were more engaging. It could be the time of year when parents invest in things for their children. Or it could be, like one parent said, they finally caved in to their children’s many requests.
There is one other possibility. We wish kids happy birthday on the show and there seems to be an extreme number of October babies. So many, that we may need to produce a show to just keep up with the demand.
The long cold nights of January and February might be a boon to indie children podcasts. We’ll be sure to run a promotion next September and compare the results.