Via the many workshops and presentations I’ve been attending these past couple months, I’ve been immersed in a totally different vocabulary: branding, marketing, influencers, digital marketing, ROI on social media campaigns, and on and on. Sometimes, it feels a bit like eating too many carbs, as I am ultimately left feeling empty.
This is the world of business I have not been exposed to. When we were pioneering blogs at work and creating “personal projects” online, it was in some small way about self-expression, or in some cases creating value. Now it’s all about sales. It feels fake.
When you are using your second language it’s difficult to talk deeply about subjects around art, design and engineering. But I am starting to miss those conversations, as basic as they often were, when I communicated in Chinese.
I’ve often lamented my lack of marketing knowledge, my lack of business acumen too, and naive as I am, I thought that somehow if I listened and studied, it would be somewhat akin to taking a pill that would magically transform me with the ability to successfully promote products and services.
I’m oversimplifying. I’ve picked up some ideas and met some brilliant people. Charlottetown must have more marketing/ communication professionals per capita than any other place I’ve lived, so there are plenty of people’s brains to pick. I’m only at the very beginning of my study, with much more to learn, and at the very least I’ve realized that I much prefer making products for people, and the language surrounding that, than selling.