No reward for difficulty

As we sit at the whiteboard strategizing how to get blood from a stone, this quote comes to mind …

The interesting thing about business, it’s not like the Olympics. You don’t get any extra points for the fact that something’s very hard to do. So you might as well just step over one-foot bars, instead of trying to jump over seven-foot bars.
Warren Buffett’s $200B Berkshire Blunder