The Problem With Subscriptions

The problem with subscriptions is often people, myself included, sign-up with the best intentions, but end up not using the service as much as intended, or at all. A few will signup and immediately forget that they subscribed. And as time goes by those charges continue to accrue.

The value of having monthly recurring revenue for a small business is pretty clear; keep your customers happy, the churn rate low, and have revenues you can count on. Our subscription service pays all our costs, while advertising and any other work I can pull in goes to my family. It’s a tidy arrangement for a mind absent of financial acumen like mine. Ideally, revenue would be large enough that I don’t have to rely on advertising and other things, but for now this is the model we have.

When you are small you can’t afford much automatization. You deal with people directly, including those who are angry that they forgot they subscribed to your service, and direct their angst towards you. Which is a drag and requires time out of my day to manage.

Sheryl often tells me to remember to smile, which I seldom do, so when in these situations, I smile, think of a sunny day and deal with it as positively as I can.