Seth Godin on Creativity

You don’t need to be more creative, all of you are too creative.
Be a person that always ends up ‘shipping’. If you are proud of what you ‘ship’ and are on time, you will be successful and you will get to do it over and over again. What you do for a living is ‘ship’ and not ‘being creative’.
The resistance gets worse and worse the closer we get to ‘shipping’. Of course we come to the meeting before ship date as our ‘lizard brain’ says I need to speak up now. The genius part (in getting ideas realized) is to get the Lizard brain to shut up long enough to overcome resistance.

Via the swissmiss report on his speech at 99%.

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