Disagreements and differences of opinion are part of what makes a place vibrant, interesting and at times annoying.

You like tea, and think coffee tastes like shit. I love coffee and think tea tastes like pee. But we both can agree that sitting together drinking our favourite beverage leads to some interesting conversations.

But how do you discuss an issue with someone when their opinion has been formed based on complete fabrications? Fabrications from sources they trust. And they believe that your sources are complete garbage.

In business, decisions aren’t always based on good research, data, or any research at all. Sometimes good design loses over another approach. The results can be a loss of money, maybe a lot, or maybe nothing happens at all. In the public sphere that could mean a loss of life.

There will always be complete assholes of course, but how do you bridge this gap when the issues are important?