After decades of being surrounded by synthetic, mass produced, generic products, consumers are yearning for the authentic: For the tactile sensation of genuine materials, for the %u201Creal thing.%u201D For goods that make an emotional connection with the artisan who crafted them. This yearning is evident in both marketing and product design, where perceptions of quality are strongly associated with the presence of authentic materials.
Continue reading Is It Real? The Trend toward the Authentic in Product Design