Another good article from Boxes and Arrows:
Perhaps no other design element has as much influence on how we feel in a space (a website, a home, etc.) as color.
The World Wide Web is awash with sterile design solutions. Hewlett-Packard, IBM, Dell, Microsoft, and countless others are virtually indistinguishable from each other (similar layout, similar color scheme). Though one might say that this uniformity makes web browsing easier by virtue of a standardized interface, the reality is such sites create mundane experiences for their users and fail to make a positive connection with their audience.
In a meeting last week I asked the group I was presenting to how many experiences that they had on a web site do they remember the next day, week, or year. Of course everyone replied none. There are a number of factors which would cause this kind of response, web sites are well… only web sites… they can’t compete (yet) with the kind of rich emotional experiences that we have in “real” life. But one the sure ways you can connect with your audience is through the intelligent use of colour. As this article points out few web sites, and in fact off line design as well, seem to do this so it can be an extremely effective means to connect with your audience. I see this on a somewhat daily basis. I work with an artist whose strength is in crafting colour solutions that take an otherwise find design to something special and I think more memorable. Her work is based primarily on instinct as an artist – imagine how effective her solutions would be if paired with the concrete knowledge of what is appropriate for the intended viewer. It’s time to get rid of corporate blue and try something more intelligent.