Everyday I do much the same thing. I get up grab my phone to make sure there are no dumpster fires, drink coffee, prepare food for myself and others and read much the same news sources that I have been reading for 15 years or more. I used to run, and I sometimes go to CrossFit early, but these days I prefer to use this early morning caffeination for work.
On my 3rd cup I check stats and reports. I shouldn’t but I am competitive and want to see how our podcasts are doing (growth is flat btw). Lately, competition has been increasing, not from other Indie publishers but from large companies with huge marketing budgets. Companies who can afford to spend their way out of the discovery problem and later (maybe) recoup their costs by selling advertisers on their reach.
It’s sometimes disheartening. I’ve gotten past the times when the CBC would launch a show that competes indirectly with us, CBC has a sound that not everyone can identify with, and all our shows have more listeners than their’s 😊.
But it’s harder when a slew of private enterprises, with large investments, come in and flood the space with highly polished shows that feed off the category that small more personal creators have grown.
Indie creators are not competitors, they are colleagues. Many sound better, are more engaging, or have a voice that more people connect with. I learn from them.
Perhaps the larger organizations elevate the art. Give us goal posts. Jack Conte’s views aside, I do wonder if the same thing won’t happen to podcasting, that happened with so many other indie publishing movements of the past. Do many make money blogging anymore?