I think about this question from time to time. We don’t celebrate our successes, no matter the size.

Tomorrow, Camren has his last IB exam, effectively ending not just three weeks of the hardest exams he may ever face but also the end of high school for him. He’s going out for dinner with a buddy because we don’t really make a big deal of things.

I regularly see podcasts making a big deal of achieving some download target—maybe 10,000 or a million—or splashing all over their social media the fact that they were mentioned in an article somewhere. We did once when we reached 500 stories on one of our podcasts, but it was more a function of having nothing else to say.

Is this an essential part of promotion?

Sometimes, I think we are afraid of being seen and run away from any outward appearance of success.