Six Design Lessons From the Apple Store (James Garrett)

Jesse James Garrett has written a nice critique of Experience Design in a real world environment, using the new apple retail store in San Francisco. His key points:

1. Create an experience, not an artifact.

2. Honor context.

3. Prioritize your messages.

4. Institute consistency.

5. Design for change.

6. Don’t forget the human element.

Click through for more the detailed article.

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