The future of content, in my opinion, is all about creating context. We are bombarded with so much information from so many channels every single day, that people crave editorial that can actually help them make sense of everything. We get so much of our “content” in these little bursts now — be it an email, a tweet, a blog post. But it’s always this little bite-sized, isolated bit of information. We rarely understand how it actually fits into our lives.
Given this, I think what’s needed are curators, editors, writers, filmmakers, etc who can really zoom out from that narrow perspective and take the long view. Who can do some of that sense-making for people so that they understand how this political development fits into the long arc of history, or how developing this particular habit will give their life more meaning in the long run. The future of content is about creating a rich, well-thought-out context that makes it possible for people to really process and synthesize ideas in depth — not in this surface-y way we’re all accustomed to now.
Jocelyn K. Glei