Some key points from 15 Mobile UX Facts & Insights (2017), that are relevant to what I am working on lately.
- Cellphones are ubiquitous. A Pew Research report suggests that 95% of Americans own a cellphone; around 77% of U.S. adults own a smartphone, which is up from 68% from last year’s report. Smartphone ownership rate is highest in South Korea (88%) and lowest in Ethiopia (4%). This rate also varies by age, with 97-98% of millennials (18-34) owning a smartphone.
- Mobile applications are predominantly used for killing time, but a large percentage of online shopping now happen on mobile phones. Mobile commerce is expected to reach 45% of the e-commerce market or $284 billion by 2020.
- People use their phones around 80 times each day; 69% of digital time is spent on mobile, versus 31% on desktop.
- Mobile delays are worse than standing in line and are considered more stressful than watching horror movies!
- On average around 27 apps are used per month and around 6-10 are used in a week. People spend, on average, about 40 hours a month on their mobile apps. Women spend, on average,about 42 hours a month, whereas men spend 39 hours a month. App usage also varies by age. Smartphone users, ages 18-24, access around 25 apps per month. 25-49 year olds access 28 apps, 50-60 year olds access 25 apps, and 65+ access an average of 21 apps per month.
- Though portrait orientation is slightly more preferred to landscape (60% versus 40%), users noted that how they hold their devices depends both on the device size and on the activity, such as watching videos, playing games, reading, or web browsing. This may be changing.