Sleep Tight Media’s three current public podcasts joined another network – sort of a network within a network. The relationships were obfuscated enough that we hired someone at great expense to review the contract, but funnily enough, we got a more detailed analysis from ChatGPT. There is no press release, and I am unsure if we are allowed to mention them by name until we move our digital bits to their platform.
These arrangements become necessary in these early stages if we want to continue paying our mortgage and continue with an activity that has great personal value to us and our listeners. We need help growing our product, and bringing in revenue is the only way I know of other than eliciting help from others.
It’s also become necessary because, in the past six months, there has been an explosion of interest in our category. When we started, there were plenty of others, many of which processed more talent and resources than we did. But I generally never uttered the word competitor. Now, a day doesn’t go by when I don’t see something new, not just stories for kids podcasts but bedtime stories as well. Coincidentally, our formula seems to work as I see it being used by many others.
Most of these podcasts come from companies with actual organizational structures. Some are big, like Amazon; some are much smaller. We are all competing for an audience and need revenue to continue.
Of course, it’s great to have confirmation that what you are doing works well enough that others want to do it, too. And it’s especially great to have kids’ audio get the attention and growth it deserves.
The downside is I am competitive and like to try to win. But how do you compete when you are creating something that you feel appeals to children? This isn’t candy bars, but it’s not art either.
This is the question I have been wrestling with: how do we compete against overwhelming odds while staying true to doing what we love to do?