Emphasis mine
When has the CBC become like Buzzfeed and other purveyors of clickbait journalism? In what would otherwise sound like a great opportunity for anyone with writing and social ability, the CBC seems to illustrate it’s determination to join the ranks of Buzzfeed, Huffpost, Dailymail, et al. Why not just be open in their requirements – Write click worthy headlines to drive traffic to our website and A/B test outlandish copy to see which performs best. I expect more from a public funded organization such as this.