It feels like blogging is still frozen in amber today because we haven’t yet figured out how to attach status to it. People have been blogging for decades, but the most successful bloggers still look surprisingly old-school, with entire micro-communities that thrive solely in their comments and adjacent forums. Although there are an endless number of blogging platforms, they’ve all struggled to create value beyond utility. They provide technical infrastructure for writing and publishing, but not social infrastructure. Eventually, these platforms churn out, with a new prom king crowned every couple of years (Xanga, LiveJournal, WordPress, Blogger, Tumblr, Medium…).
No platform seems to have figured out how to make blogging a legibly high-status activity. I refuse to believe that this is just because bloggers are too cool for platforms, because the same argument could’ve been made for online forums and gaming, and yet we have Twitter and Twitch.