Stories have the felicitous capacity of capturing exactly those elements that formal decision methods leave out. Logic tries to generalize, to strip the decision making from the specific context, to remove it from subjective emotions. Stories capture the context, capture the emotions. Logic generalizes, stories particularize. Logic allows one to form a detached, global judgement; story- telling allows one to take the personal point of view, to understand the particular impact the decision is apt to have on the people who will be affected by it.
Don Norman, Things That Make Us Smart [1994, p. 129]