I’ve noted that lately without fail whenever I make a trip to Sobeys or NoFrills my face starts to immediately get itchy leading me to want to rub or scratch my face. Though I don’t knowingly feel stress, apparently we touch our faces as a way to relieve stress and manage our emotions.
Only humans and a few primates (gorillas, orangutans and chimpanzees) are known to touch their faces with little or no awareness of the habit. (Most animals touch their faces only to groom or swat away a pest.) German researchers analyzed the brain’s electrical activity before and after spontaneous face touching, and their findings suggested that we touch our faces as a way to relieve stress and manage our emotions.
To break the face-touching habit, try using a tissue if you need to scratch your nose or rub your eyes. Wearing makeup may reduce face touching, since it may make you more mindful of not smudging it. One study found that women touched their faces far less when they wore makeup. Another solution: Try to identify triggers for face touching, like dry skin or itchy eyes, and use moisturizers or eye drops to treat those conditions so you are less likely to rub or scratch your face.
I end up constantly rubbing my face with my sleeve.