Get a clue

Some quotes from the Cluetrain Manifesto a book made popular during those heady dot com days. It now seems so cliche but in Taiwan it’s probably still quite new.
“Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about “listening to customers.” They will only sound human when they empower real human beings to speak on their behalf. ”
Some which appear particularly relevant here:
Hyperlinks subvert hierarchy.
Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high.
Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.
Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.
Paranoia kills conversation. That’s its point. But lack of open conversation kills companies
Link to the 95 thesis: the cluetrain manifesto

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