Businessweek ad placement

Great ad placement Businessweek! Thankfully I can still see the printer friendly page, which is mislabeled. It should be labeled reader friendly. I can understand the need to display ads – I display some adsense ads which cover my hosting costs – but must they be so reader hostile?
One thing that is missing from this screenshot is a fly over ad which covered even more of the viewable area. Do these tactics really work in the long run?
As appears in Firefox and safari.

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